2nd name is the result of the combined interests and visions of founders Laura Carolina, Laura Victoria and Maria Jose. We are Colombian-born friends that randomly enough, all ended establishing our lives in the us. Following our intution and passion for new experiences landed the first in Miami, the second in Chicago and the last in New York and eventually united us again to begin the journey of this project.
More than just creating products we believe in, what really brought us to action, after uncalled for amounts of skype conversations, (shout out to the Internet for making all things possible) was our common desire to generate a movement and platform for women all over who are just like us. Women who thirst for knowledge, are under constant construction, ever changing, ever evolving, and moving to life’s spontaneity and eclectic rhythm.
2nd name is a collaboration-driven lifestyle brand dedicated to the multifaceted woman who sees the beauty in reinventing herself and her world. We are obsessed with combining art, music, and business with an active lifestyle and we are beyond tired of seeing brands in our industry that lack purpose and authenticity. Our type of woman knows that she cannot be defined solely by her looks, a single career path, title or style. She, like us, is a visionary who embraces and exploits her versatility and doesn’t let societal paradigms limit her. She knows that she is on this earth to discover life every single day in a never-ending process which she is built to pursue through the many dreams that make her human.
We are here to break “rules” and amaze ourselves and others.
Our intention with 2nd name is for girls and women of different backgrounds and cultures to unleash their potential by exploring possibilities, following that fiery “gut feeling”, finding inspiration in others like them, sharing their lives, their stories and creating connections on the way.
The three of us love taking risks and embarking on new adventures that intrigue us (no matter how crazy they seem to others) and we talk about it all the time. Our friendship and business is founded on the idea of constant growth through movement and renovation. We were given a name at birth, but who we are is the product of who and what we want to be, when we want to be.
Please, feel free to give yourself another 1st name whenever your heart desires.
We encourage and back you 100%.